Annual Catalog Conference — Orlando, Florida
Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.
Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts
Spread the word: 
How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?
Continue reading »Spread the word:
Strategic Branding — Auckland, New Zealand
Spread the word:
Think what audio books on tape did for the road warrior—turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.
Continue reading »Spread the word:
A couple months ago I shared one of my Google secrets, since that secret no longer worked. 
Specifically, it was how to obtain a list of the most important web sites according to Google.
Now, surprisingly, this little trick appears to work again (it stopped working in 2003), thanks to a bug introduced into Google’s algorithm. Two months ago, a search for http would have revealed results like HTTP - Hypertext Transfer Protocol Overview and Welcome! - The Apache HTTP Server Project. Today, these sites appear nowhere near the top of the results. Instead, the top results are occupied by a “who’s who” list of highly important web sites — sites that don’t include the word http anywhere in the text of the page.
As already noted by blogger Nathan Weinberg, this same phenonemon occurs when you search for www.
One thing I found curious is that http and www Google queries return different results. Now these results are NOT in order of PageRank score, at least not the PageRank scores as revealed by the Google Toolbar. You can verify this to be the case yourself simply by using SEO Chat’s PageRank Search tool. Indeed, it’s a well-known fact within the SEO community that the PageRank scores served up by the Google Toolbar servers are not the actual PageRanks used by Google in the ranking algorithm. PageRank debate aside, perhaps this list offers us a (now) rare glimpse at some of Google’s Chosen Ones — the most important sites on the Internet according to Google.
What makes me say this is due to a bug in Google? For one thing, these results are NOT relevant to the search query. Secondly, I’ve uncovered another bug newly introduced into Google’s algorithm, namely that the inurl: query operator does not work properly, and I think these two bugs might be related. For an example of this second bug in action, search Google for site:blogs.msdn.com scoble inurl:msnsearch and the top search result is currently blogs.msdn.com/mikehall/archive/2004/11/10/255417.aspx. Note there’s no msnsearch in that URL!
I’ve compiled a list the top 1000 results for each of the two queries for your convenience. You’ll see, they do vary quite dramatically:
Spread the word:
“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
Spread the word:
A DMA Brainy Breakfast — Auckland, New Zealand
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.
You’ll learn the secrets of how to:
Where else can you reach a majority of qualified prospects at zero or very low cost per click?
Spread the word:
American Marketing Association webcast series — online
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?
While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:
Spread the word:
Spread the word:
It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.
Continue reading »Spread the word:
Business Blogging
Link Building
Web Development
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
